SPAR Slovenia has introduced Sara, a virtual influencer created with the help of artificial intelligence.
Sara, a virtual character, discusses life and social issues through her posts on social media networks Instagram and TikTok, the company noted.
The character’s handle, @nerelna.sara, has been created by a team of professional writers and creators who strive to create positive and responsible content.
Through the character, the retailer hopes to inspire people to live a better, healthier, and more responsible life in the digital environment.
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