Tirana, Albania

Thursday, January 15, 2026
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Albania: European country that wants 4m more visitors | Travel News | Travel


Despite boasting a 279-mile-long coastline adorned with golden sandy beaches and stunning forests, Albania remains an overlooked treasure, often bypassed by holidaymakers.

Those who have stumbled upon its charm often liken it to the Maldives, thanks to its crystal-clear waters and serene resorts.

Contrary to popular holiday hotspots like Spain, Greece, and Italy, the southeastern European country is working to boost its tourism rate rather than curb it.

Albania is hoping to bring its total annual visitor figure to five times the current population of the country, which stands at 2.8…



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