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Beach club operators in Italy brace as EU competition rules threaten their business


Beach clubs have a significant impact on Italy’s economy, as the tourism sector accounts for around 6% of the country’s total GDP.

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In Fiumicino, a stretch of coastline an hour’s drive from Rome, beach concessions and the lack of a national law regulating them are the main — if not only — talking points.

Beach club operators, known in Italy as lidos, range from businesses renting out sunbeds and umbrellas to those running beachfront restaurants and bars.

Under EU competition rules — known as the Bolkestein Directive, agreed in 2006 — licenses for…



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